Empiricus uses a platform that is 100 percent digital. The biggest hurdle of most content creators face has to do with content delivery. The Brazilian financial content publisher forges ahead as it adopts Salesforce for expert content delivery solutions. With this, it aims to boost content reachability and improve the overall reader experience.
What Empiricus finds amazing about using Salesforce technology is the diverse selection of tools available to streamline processes and ease segmentation. It now uses Salesforce across all departments from in-house marketing to operations. The firm has seen improvements with segmentation for paying subscribers and timely email delivery. The firm has also integrated Salesforce Service Cloud extension. It features BeeCloud consulting services that provide effective strategies to build lasting reader relationships. The Brazilian investment advisory plans to adopt more Salesforce services such as the email client Einstein and the telesales accelerator Sales Cloud.
Empiricus reaches over two million readers looking to get sage financial investments advice. The platform has a steadily growing population of over 180, 000 content subscribers today. Empiricus publishes insightful commentary on investment market activities that covers REITs, cryptocurrencies, equities, mutual funds, and so forth.
Professor Rodolfo Amstalden and Felipe Miranda launched the Brazilian financial investment advisory a decade ago, in 2009. BNP Paribas and Brascan former director, Caio Mesquita played an instrumental part in the incubation process. The trio co-founded the financial publication advisory together. Marcos Elias, a former associate of Link Broker was present for the preliminary phase but went in pursuit of his entrepreneurial aspirations. He spent three years providing critical financial advice for the company before making his exit in 2012. Refer to This Article for additional information.
With its home in the Brazilian capital, São Paulo, Empiricus provide jobs for 200 tenures. It joined the publishers’ network, American group Agora in 2013. The partnership allowed the emerging financial publication advisory to build connections, which increased its exposure. The consortium connects financial publishers worldwide for cultural enrichment, interaction, and networking. Click Here for more information.
The Brazilian firm continues to expand its footprint today. It has stakes in the website called The Antagonists, which it acquired in March 2016. In 2018, it entered into a partnership with Quantum, a leading financial information provider to devise a comparator advantage.
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