Doe Deere is the creative mind behind the founding of Poppy Angeloff, which is a jewelry company with a Victorian twist. She was inspired to build the company after falling in love with some family heirlooms. Deere recently commented that her sister also helped her to see that she could build a company by selling jewelry that was inspired by the Victorian era. After being involved with Lime Crime Cosmetics, which is a Vegan makeup company she built, she was ready to get started working on something new and exciting.
Doe Deere officially launched Poppy Angeloff in 2018 and is glad that she is able to continue working with her own creative ideas. She has a very particular and colorful style, and this is exactly what has made her followers fall in love with her brands. Lime Crime has become an incredibly popular brand, but Deere admitted in a recent interview that she feared rejection initially. She built up Lime Crime without having any connections in the industry or knowing how to run a business. Through her own hard work and the support of her husband, she found a way to make it work. They recently sold the company after working with it for a decade, and this has allowed Deere to focus on her new venture.
It hasn’t always been easy for Doe Deere as she has had to overcome a lot during her lifetime. When she first moved to the United States as a teenager, she had to live in a homeless shelter with her sister and mother. She feels that the adversity she faced during her younger years have helped to shape her into the entrepreneur she is today. Doe Deere suggests that if an entrepreneur wants to be successful that they should be passionate about the field they are working in. She also believes that entrepreneurs should become customers in their business sector so they can experience what it feels like to be on the other side of things. Last, but not least, any entrepreneur should be willing to take risks because they can pay off in a big way.