Eight Insights by Maarten that can Help Businesses Expanding to Global Markets.

Maarten de Jeu has built a remarkable reputation as a shrewd business guru. He formed SVM Business Advisory back in 2012, and the firm consults businesses when it comes to strategy. He speaks four languages: English, French, German, and Dutch. He is a member of several entities such as the Environmental Law & Policy Center, the Chicago Council on Global Affairs, and the Economic Club of Chicago. 

Maarten has garnered his skills and knowledge from an academic background and an industrious career spanning more than two decades. He has worked in many firms including TVDK Management Consultants, Aviva PLC in London, and SVM Business Advisory. His firm has an extensive clientele consisting of the who is who in the business world. His firm benefits from Maarten’s exemplary leadership. His leadership was noticed at TVDK and made him earn continuous promotions. At TVDK, he rose through ranks from being an analyst to being a Senior Associate.

Maarten shared his take on business today for others to benefit from them. He gave eight insights for companies seeking expansion from local operations to global operations. His first insight for these businesses is they need to familiarize themselves with the new culture. Global markets have different tastes, beliefs, and customs. He asserts that enterprises must understand these differences and tailor their operations to support these differences. His other insights include:

  • Commit to quality. International markets consist of small markets with diverse tastes. As a business modifies its operations to compete in these markets, it is imperative that quality remains the same or improves. Maarten affirms that adjusting to new demands with quality products or services may help in product differentiation, which can help the business succeed in new markets.
  • Acknowledge the differences. Maarten asserts businesses to acknowledge and respect differences in international markets. As a business expands, recognizing differences in the customer base can help the enterprise successfully reach out to the new customers. For example, learning a new language may help you gain acceptance in the new market. Knowing the differences may also help you avoid disrespecting your new markets.
  • Develop and stay in power. Maarten contends that expanding to global markets presents numerous challenges that a business needs to overcome. He advises companies to build partnerships with new customers and have a long-term vision so as not to be derailed by short-term challenges.
  • Recognize the rules governing global businesses. Maarten stresses the importance of enterprises knowing international trade rules. This familiarization is essential as it avoids issues with local authorities and many other unnecessary problems.
  • Adhere to best practices. Maarten contends businesses may struggle with expansion without developing a sound business plan. In the business plan, the firm needs to accurately consider all the vital issues and come up with a strategy to succeed.
  • Find funds. Maarten states that expansion to global markets is a capital intensive exercise. Businesses need to ensure they have the financial backing to combat the challenges they may face during development. Without the funds, the companies risk closure or failure.
  • Be flexible. Maarten tells businesses that they need to be flexible when expanding to new markets. As they continue to evolve and learn new practices, companies need to modify their operations to succeed in global markets.


Expanding to new markets can be a daunting task for businesses. There are several risks and challenges involved that can derail a business expansion. However, these insights by Maarten can help an enterprise realize its objectives in global markets. Learn more: https://www.bloomberg.com/research/stocks/people/person.asp?personId=1285777&privcapId=47636573