Guilherme Paulus: Redefining Boldness In Investment

When Guilherme Paulus was awarded the 2017 Entrepreneur of the Year Award, it was a benefiting recognition for a man who has personified boldness within Brazil’s corporate for close to fifty years. Starting in the IT industry as a computer technician at IBM, he made the bold step of changing careers to become a salesman for a tour and travel agency.

Within a few years, he partnered with Carlos Vicente Cerchiari to found one of Brazil’s leading tours and travel company: CVC. The company identified a niche market that was poorly served by the mainstream tours and travel agencies: contemporary fun activities for tourists. Buoyed by the company’s initial success, Guilherme Paulus who serves as the company’s president spearheaded the introduction of new fun activities such as cruising to the company’s service portfolio.


Under the visionary leadership of Guilherme Paulus, CVC has grown into a market leader and expanded its brand globally. The company has grown financially and operationally marked by a strong financial standing and opening of new outlets all across Brazil annually. CVC has also ventured into the hotel sector with the launch of GJP Hotels & Resorts in 1995. Today, GJP Hotels & Resorts is one of Brazil’s largest hotel networks with over 20 restaurants and hotels. The idea of establishing a hotel chain was born out of CVC’s growing client base that needed high-end accommodation. Therefore, instead of referring them to other resorts Guilherme Paulus opted to build a chain of exclusive hotels that boasts of some of the best facilities in the industry including a golf course. He serves as the chairman of the group of hotels which include Wish, Linx, and Prodigy. Under his leadership, the Wish Wish Foz do Iguaçu was voted the best golf hotel in the country.

Awards and Recognitions

In addition to winning the 2017 Entrepreneur of the Year Award, Guilherme Paulus has won several awards in recognition for his outstanding entrepreneurial and leadership abilities. He was awarded the “Revolutionary Consumer Relations” Award as well as the “Personality of the Year” Award. Brazil’s government gave the honor for his leadership exploits at the helm of CVC and GJP group of hotels.

Read more: Guilherme Paulus abrirá hotel de luxo com nova bandeira em SP