Sales are key indicators of a company’s growth and success. However, it is realizable only when a company avails its product to the right people at a convenient location. That is why Fabletics have created an IG account where members can find store locations. The company has also created a membership business model. Other business strategies include social media presence and real-time sales. Apart from operating online, Fabletics has opened brick and mortar stores to make products available to customers.
Fabletics has created an innovative data center method to drive in sales. The company has managed to grip on subscribers and even attract additional subscriptions at the stores. Kate Hudson is behind the success of Fabletics. She argues that most of the consumers that tend to show up at the brick and mortar stores finally purchase items online. Many buyers prefer purchasing online to enjoy the company’s discounts.
Fabletics started out as a simple e-commerce trader. It faced huge competition from internet leaders like Amazon. According to a recent survey, Amazon controls approximately 20 percent of the current e-commerce market. Fabletics has managed to beat the competition by creating a reverse showroom. The showroom business occurs where consumers try clothing items on stores and purchase them elsewhere. Fabletics noted this as one of the biggest problems with retailers. It created a reverse showrooming to attract and retain customers.
Fabletics is a leading pioneer of the reverse showrooming business model. The company has enhanced the business model by ensuring that customers can purchase items either online or offline. The firm is not concerned about where customers purchase items. Its main concern is that it creates an adequate customer experience to retail customers. The new approach undertaken by the firm has resulted in a huge success for its products.
Kate Hudson has grown Fabletics to $250 million. The business now fights with Amazon in the activewear and sportswear niche. Fabletics has not been around for many years. It marked three years of operation at the end of 2016. Its rapid success is because of new thinking and acting differently. Fabletics continues to expand and increase stores in the United States. The firm today has sixteen stores in operation. It plans to increase the number of stores to 100 in the coming four years. The retail stores will appeal to customers that prefer purchasing items offline.
The firm knows that in the past, the defining factors that led to a product’s success were its price and quality. The changing economic times has seen companies come up with a different business strategy. A company that wants to succeed should focus on improving customer experience, brand recognition, product design, and customer satisfaction. Fabletics has focused on these critical aspects of business and has become a huge success. Fabletics believes that their dedication to customers makes their clients happy. It has made the product highly competitive and successful.