Lori Senecal is the current Global CEO of CP+B, and previous Global Executive Chairman of KBS. With a key interest in photography and technology, according to Ad Week, Ms. Lori Senecal is responsible for driving her company’s strategic vision, expanding MDC’s unique model and importantly working with the MDC partner agencies in a consultative role to spur growth and cross-collaboration. Though the position is newly established, thanks to her previous role at KBS that focused on the business global vision and growth, Lori is able to execute her roles flawlessly.
Characteristically, Lori Senecal is a strong willed businessperson ambitious with innovation. During her time at KBS Lori was able to initiate a movement that pressed beyond mere innovation to genuine innovation thereby establishing KBS as a reputable band for invention worldwide. All this innovation was spearheaded around technology. Under her leadership, KBS was able to grow from a 250 person driven agency to over 900 people worldwide.
Even with a remarkable career at KBS, Lori career started way back. Prior to joining KBS Lori worked as the president of New York office of McCann Erickson and previously as Global Chief Innovation Officer for McCann Worldgroup. It is at this point while at McCann that she founded TAG generation, a marketing specialty unit for young-adults.
Lori Senecal believes in influencing and sharing her insights, thoughts and knowledge in marketing with the whole community a course she actively engages through speaking engagements, op-ends and television appearances. Her efforts have been recognized through awards such as AWNY Game Changer Awards with a Quantum Leap award she received in 2013. She also got a mention on Ad Age’s Women to watch for 2014.
Clearly even as Lori Senecal takes on the newly developed position as the CEO of Global CP+B she is one woman to watch out for. With marketing being, an essential component in any business Lori proves that this is one easy task to accomplish if her past record at KBS are anything to go by. Lori did a great job rebuilding the kbs brand by demonstrating to have exceptional leadership skills. With a lot of expectation from her side, Lori is much excited and looks forward to new and better results for her work.
Lori Senecal is proof that when technology and innovation meets marketing the results are desired and a renewed hope and determination to the girl child.
You can visit her aboutme profile.