Luke Lazarus Uses Storytelling as a Communication Technique to Gain Support from Boardrooms and Investors

 Luke Lazarus has a set of values that has been instrumental in his efforts to become successful in the world of business. He believes that success comes to people who keep looking and every moment counts. As a result of his relentless efforts to overcome challenges, he has a track record of positive results. He has worked with many CEOs across Australia guiding them on identifying, defining and addressing factors that contribute to the success of businesses. With more than 20 years of experience, Lazarus has helped myriad corporate leaders to formulate business plans, identify and clarify contributing factors as well as set priorities.

Lazarus grew up inspired to become a prominent figure in the business world. He prepared himself for that by acquiring an executive MBA from Melbourne Business School at the age of 24. He went on to establish enterprises which became successful and sold them in less than 10 years. The experience he gained carrying out the endeavors enabled him to work with businesses struggling to survive in the market to identify ways to improve momentum. Read more: Luke Lazarus Helps Companies Go From Zero to IPO and Luke Lazarus | Business

According to Luke Lazarus, a business plan is very essential in ensuring a venture sets a vision, define limitations and a financial model that goes with the vision and limitations. He views a business plan as an essential product story that can be used by investors, customers and employees to understand what the business is all about.

The foundation for success in business is developed when your brand or product is synonymous with its story. A business plan sets facts in a simple way for concerned people to understand how the business will grow.

The successful entrepreneur and businessman uses storytelling as a communication tool to convince startup boardrooms and even clarify the need for financing. He leverages compelling illustrations to get members on board because they can relate to the illustrations on a personal level. Read more: Luke Lazarus | Business and Luke Lazarus Helps Companies Go From Zero to IPO

Beyond financing, Luke Lazarus also helps businesses in their marketing research efforts. He studies market segments and factors that influence them to be in a better position to advice clients on vital variables that will need to consider before launching a product or venturing into a new market.

He helps businesses formulate plans because he appreciates their roles in making them successful. He leverages coordinated and cost-effective strategies to develop a complete outline which addresses comprehensive marketing plans for his clients with an aim of organizing sales. His guidance comes-in handy especially when it comes to understanding the need for setting and abiding by timelines as well as budgets from project concept.

Luke Lazarus’s day start’s early with a meditation which usually takes between 10 to 15 minutes. He spends the rest of the day multitasking and making every minute count. He has great organization skills which helps him to stay productive at the workplace.