The Lime Crime Founder Doe Deere Interview

Doe Deere took a moment to reply to interview questions from the Ideamensch website about her business Lime Crime cosmetics company. Lime Crime is a company she created in 2008 at a very small scale and continued to grow until she had her very own online store and distribution of her products at Urban Outfitters.


Doe Deere’s thoughts on her method of management of Lime Crime is the following statement: “Ruling ‘with an iron fist’ is too old-school and I don’t believe it inspires respect in a leader. I strive to uplift and drive people to succeed through positive reinforcement.”


Ideamensch asked her first of all where she got the “lightbulb” idea of Lime Crime makeup. Doe Deere said she got the idea for Lime Crime after she made an eBay store. The eBay store was called Lime Crime after one of her favorite colors. She thought it was a fun and memorable phrase. The store was initially for the fashion designs made by Doe Deere. She chose to start creating makeup because there wasn’t a lot of selection for the bright colors she preferred to use for herself.


The next question for Doe Deere was what her daily business life looks like. She replied that her day to day is mainly spent on her feet. She checks with her team on new plans. She gets updates via email to her Apple phone. Each day she has a meeting with her team on sales and future makeup plans.


She is most excited about the new trends in business being focused on e-commerce business. Doe Deere said a lot of people kept telling her that e-commerce based businesses just don’t last. She said that in recent years the online market has really begun to take off.




Doe Deere replied with a short list of her favorite business books when she was asked which business advice books she would recommend. On her list is Think Big and Kick Ass by Donald Trump, The Brand Gap by Marty Nuemeier, and ZAG by Marty Nuemeier.

Follow her @doedeere, Instagram and Facebook


One thought on “The Lime Crime Founder Doe Deere Interview

  1. She also said she would have put more effort into her customer service straight away. She now has a positive customer service team. When asked on what she would do differently, Doe Deere says that she would have started her business sooner. The question is: where can i buy college essays and it’s necessary that all these things are making it cool off.

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